BACKED BY SCIENCE

REAL RESULTS, REAL PEOPLE

Millionaire Smile is a clinically trialed & clinically proven teeth whitening regime, with trials conducted by the world leading product testing CRO (Clinical Research Organisation), Eurofins.

Over 63 people, between the ages of 18 - 70 years old have tested our products controlled by an odontologist. Achieving over 95% of users seeing results of 2 shades or more with our Teeth whitening kit, toothpaste & whitening strips.

Our study intended to assess the tooth whitening effect as well as to check the acceptability and to assess the cosmetic qualities and efficacy of Millionaire Smile Teeth Whitening Gel (18% PAP) REF: 20188G, after application under the normal conditions of use planned by the Sponsor.

The tooth whitening effect of the product was assessed objectively and semi-quantitatively, by clinical score of the tooth colour shade following the R-20 Bleaching® Shade guide, performed by an odontologist before and after treatment.

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Teeth Whitening Kit


What we found from our Teeth Whitening Kit Trials:

90% of participants achieved at least 2 shades or more from the first use.

95% of participants achieved at least 2 or more shades whiter after completing the kit.

90.48% of participants achieved at least 4 or more shades whiter after completing the kit.

52.3% of participants achieved at least 6 or more shades whiter after completing the kit.

28.57% of participants achieved at least 8 or more shades whiter after completing the kit.

Maximum result of 10 shades improvement

Whitening Strips


What we found from our Teeth Whitening Strips trials:

95.2% of participants achieved at least 2 or more shades whiter after completing the whitening strips course of 14 strips.

71.4% of participants achieved at least 2 or more shades whiter after the first application.

14.29% of participants achieved at least 4 shades white from the first application.

Average of uses achieved 3 shades or more after completing the whitening strips course.

90% agree the whitening course was easy to use & apply.

Maximum result of 6 shades improvement

White Glow Toothpaste


What we found our Volcanic White Glow Toothpaste Trials:
95.45% of participants achieved at least 2 shade or more from using the toothpaste for 28 days

45.45% of participants achieved at least 4 shades or more from using the toothpaste for 28 days

95% of participants agreed it cleans efficiently.

Maximum result of 4 shades improvement
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