Frequently Asked Questions

No, not at all. All products in the Millionaire Smile range have been developed by dentists using the latest innovations and premium ingredients available in dental science. Users will not experience any discomfort or sensitivity as a result of using the Millionaire Smile products.

The Millionaire Smile products have been developed to be used as part of a regime to maintain a bright, white, healthy smile long term.

By following the recommended usage of the products, results will last indefinitely.

However, without maintenance, the whitening results of the kit and the strips will last 3-4 weeks, depending on diet and lifestyle choices of the user. Excessive consumption of darker foods and drink can reduce this timeframe.

Yes, our Volcanic White Glow Toothpaste & Whitening Strips have both undergone clinical trials.

A clinical study under dentist's control, proved statistically significant clinical evidence that after 28 days use the Volcanic White Glow Toothpaste had a tooth whitening effect of mean 3 points to the tooth colour shade was achieved.

A clinical study under dentist's control, proved statistically significant clinical evidence that after 14 days use the Whitening Strips had a tooth whitening effect of mean 3 points to the tooth colour shade was achieved, in addition to immediate shade improvement after a single use.

Yes, the Volcanic White Glow toothpaste contains fluoride for healthy teeth and gums, as well as PAP and activated charcoal to whiten teeth and maintain the results of the Whitening regime.

Our range has been developed using the latest innovations in dental science and our formulations feature the most effective ingredients available.

The main ingredient in our products that results in the whitening of teeth is PAP (phthalimidoperoxycaproic acid), which removes both surface and internal staining simultaneously, providing optimum, longer lasting whitening results without the use of peroxide, and without damaging the enamel on the teeth.

Full details of the individual ingredients in each product can be found on the product pages.

Yes, all of our products are vegan, containing no ingredients derived from animals or animal products.

Our entire range is also cruelty free, never tested on animals. Being made in the UK, we are subject to the stringent laws of the UK and the EU, meaning neither our finished products nor any of their ingredients have been subject to animal testing at any point in their manufacture.

As a leader in his field, Dr. Robbie Hughes is a pioneering dentist in the UK, and through his professional academy, is raising the standard of cosmetic dentistry all over the country.

Unimpressed with the quality and professionalism of at-home teeth whitening products that were available on the market, he set about creating his own, using the most progressive dental science and innovative ingredients available on the market.

The only at-home whitening kit manufactured exclusively in the UK by a professional dentist, the range is comprised of four key products, each designed to be best in class, built around a regular regime that produces a whiter, healthier smile with absolutely no side effects, and without compromising on overall oral health.

For optimum results, the kit should be used for 6 consecutive days, for 20 minutes a time.

We recommend the kit is used for 6 consecutive days, every three months. For the ultimate whitening results, the Millionaire Smile Whitening Strips can be used for 14 days after the Whitening Kit and repeated every 6-12 weeks.

We don’t recommend the Whitening Kit is used for any longer than the 6 consecutive days it is designed for, and that it is only repeated every 3 months; due to the advanced ingredients, using it any more than this isn’t necessary.

The Whitening Kit uses the LED light in the mouth device to speed up the active ingredients in the whitening gel, which is applied to the mouth tray. The gel has been specially formulated using the latest advancements in dental science, and uses a papaya enzyme (PAP) to oxidise stains on both the surface of the tooth and internally, simultaneously, delivering superior whitening results that last longer, without damaging tooth enamel.

The Whitening Kit has been designed to use ¼ of a syringe in both the top and bottom of the mouth tray, so ½ a syringe in total with each use. One full syringe will complete 2 applications.

Each Whitening Kit and refill kit contains 3 syringes, enough for the recommended 6 day regime.

The Whitening Gel refills are for use beyond the initial 6 day regime. Once the initial 6 day application is complete, we recommend the Whitening Kit is used every 3 months to maintain optimum results.

Each Whitening Gel refill contains 3 syringes, enough for a brand new 6 day regime.

The Whitening Gel is applied using the mouth tray and activated using the LED device, both of which are included with the Whitening Kit. To purchase the Whitening Kit, click here

  1. Brush teeth well with toothpaste
  2. Attach the LED light device to the mouth tray
  3. Apply ¼ of a syringe of gel to both the top and bottom of the mouth tray (1/2 a syringe in total)
  4. Insert mouth tray into the mouth, clamping it between teeth and switch the device on - the blue LED light will activate the gel
  5. Leave in for 20 minutes
  6. Remove, spit gel out and rinse tray.
  7. Repeat for six days for optimum results.

Repeat the course every three months to maintain a bright, white smile (refill gels available here)

Absolutely not. Millionaire Smile has been developed by leading cosmetic dentist, Dr. Robbie Hughes, using the most innovative ingredients available in dental science that help maintain a whiter, brighter smile and healthier mouth, without damaging the tooth enamel.

The superior formulations ensure that the products are safe for anyone to use, with no discomfort or irritation experience during or after use.

There are no ingredients contained in any of the Millionaire Smile products that can’t be used when pregnant or breastfeeding. However, as every pregnancy and post-natal experience is different for every woman, we recommend checking with your doctor or midwife prior to using the regime to make sure any health concerns are alleviated.

For optimum dental hygiene, it is not recommended that the mouth tray be shared with anyone else.

The gel syringes are designed to be used in full by one person over the recommended 6 day course for optimum results.

Using the Whitening Kit with fixed braces can result in uneven whitening, so we recommend waiting until the braces are removed before using it.

If you wear a retainer you may be able to use the Whitening Kit, but we recommend speaking with your dentist first.

Due to the advanced nature of the formulations of the Millionaire Smile products, we recommend our Whitening Kit and refills are only used by those aged 18 and over.

Our Whitening Strips, Volcanic White Glow toothpaste and Tooth Gloss can be used by anyone over the age of 12, but we recommend obtaining parental consent before using if under the age of 18.

Yes, the Millionaire Smile range is formulated using the most innovative ingredients, and can be used on natural teeth to remove surface and internal staining, as well as on veneers to help maintain their original shade, keeping them stain free for a bright, white smile.

Yes, the Whitening Kit will work on all teeth. For any hard to reach surface areas of the tooth, we recommend applying a little gel directly to the tooth as well as in the mouth tray.

The mouth tray will flex and fit comfortably to the shape of your teeth.

It is completely normal for excess saliva to accumulate when using the Whitening Kit, and it won’t affect the results of the whitening process.

If the saliva build up is too much during application, simply remove the tray from your mouth and spit out any excess into the sink.

We recommend using the Whitening Gel within 12 months to obtain maximum results. Store them in a cool, dry place out of direct sunlight.

The LED light contains batteries, and so is not waterproof. When rinsing the mouth tray, be sure to detach from the LED device and do not use in the shower./p>

The mouth tray is made from high grade silicone and will flex to fit any mouth shape comfortably.

PAP is completely safe.

The entire Millionaire Smile range has been specially formulated by leading cosmetic dentist, Dr. Robbie Hughes and developed using the highest-grade ingredients available, designed to deliver optimum results, with maximum safety for an all-round healthy mouth.

PAP is superior to other whitening agents, as it works to oxidise surface and internal staining, without causing any damage to the tooth’s enamel or demineralising the tooth’s surface, both of which are the primary causes of tooth sensitivity.

Our teeth whitening treatments are designed to be used in conjunction with our other products to maintain optimum results. Our Volcanic White Glow toothpaste contains Hydroxyapatite to help strengthen teeth and protect against sensitivity.

PAP is phthalimidoperoxycaproic acid, an active enzyme that works to oxidise surface and internal staining, without causing any damage to the tooth’s enamel or demineralising the tooth’s surface, both of which are the primary causes of tooth sensitivity.