Millionaire Smile sponsored a clinical trial of our Volcanic White Glow toothpaste to prove its tooth whitening effectiveness. The trial consisted of 22 test subjects (13 female / 9 male) who used the toothpaste twice a day for a total of 28 days.
Before the test subjects began using the toothpaste, a record of their current tooth shade was taken by a dentist in a controlled environment. The dentist then took another record of each subjects tooth shade after 14 days and 28 days.
The conclusive results were as below:
A clinical study under dentist's control proved statistically significant clinical evidence that after 28 days use tooth whitening effect of mean 3 points to the tooth colour shade was achieved.
The clinical trial also discovered the following points:
- 95% of subjects agreed that the toothpaste cleaned efficiently
- 91% of subjects agreed that the toothpaste is easy to rinse
- 91% of subjects agreed that the toothpaste has a pleasant texture
- 86% of subjects agreed that the toothpaste has a pleasant flavour
- 86% of subjects agreed that the toothpaste helps to protect from plaque formation
- 82% of subjects agreed that the toothpaste visibly improves the whiteness of the teeth
If you would like to read the full clinical trial report in PDF form then you can do so by download a copy here.