The revolutionary at-home teeth whitening regime for a brighter, whiter smile

Dr Robbie Hughes Presents

Millionaire Smile

Millionaire Smile is the revolutionary new dental beauty brand developed by leading cosmetic dentist to the stars, Dr. Robbie Hughes.

As a leader in his field, Dr. Robbie Hughes is a pioneer in the UK, and through his professional academy, is raising the standard of cosmetic dentistry all over the country.

Unimpressed with the quality and professionalism of at-home teeth whitening products that were available on the market, he set about creating his own, using the most progressive dental science and innovative ingredients available on the market.  Read More...

Teeth Whitening Kit

Raising the standards, changing the game

The first at-home teeth whitening kit to be developed by dentists. Our innovative gel formulation gives you a brighter, whiter smile and a healthier mouth in just 20 minutes.

  • Featuring the most progressive dental science and innovative ingredients available on the market
  • Utilising a revolutionary whitening ingredient, phthalimidoperoxycaproic acid (PAP) that removes both surface and internal staining, providing optimum, longer lasting results without the use of peroxide
  • No sensitivity, zero side effects
  • Cruelty free, vegan friendly
  • Made exclusively in the UK

Volcanic White Glow Toothpaste

Raising the standards, changing the game

A premium whitening toothpaste, exclusively developed by dentists in the UK. Achieve optimum whitening results whilst protecting teeth and gums and preventing staining throughout the day.

  • A clinical study under dentist's control, proved statistically significant clinical evidence that after 28 days use tooth whitening effect of mean 3 points to the tooth colour shade was achieved.
  • Promotes complete oral health; prevents sensitivity, strengthens tooth enamel and protects against cavities
  • Removes surface stains and plaque
  • Formulated with innovative whitening ingredient, PAP, activated charcoal and volcanic minerals
  • Cruelty free, vegan friendly
  • Made exclusively in the UK

Whitening Strips

Raising the standards, changing the game

Industry-leading whitening product, developed exclusively by dentists in the UK. With a discreet application process, achieve a brighter, whiter smile on-the-go within 14 days.

  • Featuring the most progressive dental science and innovative ingredients available on the market
  • Utilising a revolutionary whitening ingredient, phthalimidoperoxycaproic acid (PAP) that removes both surface and internal staining, providing optimum, longer lasting results without the use of peroxide
  • A clinical study under dentist's control, proved statistically significant clinical evidence that after 14 days use tooth whitening effect of mean 3 points to the tooth colour shade was achieved, in addition to immediate shade improvement after a single use.
  • No sensitivity, zero side effects
  • Cruelty free, vegan friendly
  • Made exclusively in the UK

Millionnaire Smile

Get involved in the Millionaire Smile Social Hub #SmileWithStyle

  • Completely obsessed. The entire range is amazing, so easy to use. Loads of lovely comments about how good my teeth look

    - Rachel, Stockport

  • “100% recommend. Two weeks in to using these products and I can honestly say the results are amazing. Lots of comments from friends already!

    - Jordan London

  • So easy to use! These products have become part of my daily morning routine and I can't live without them. Absolutely love the gloss!

    - Sarah, Blackpool

  • The simplest teeth whitening products I’ve ever used - instant results. Very happy to recommend

    - Adam, London